MAKALU MARKETING

IS HERE TO HELP

With the Coronavirus spreading rapidly and partial city shutdowns on the rise, US Citizens are beginning to practice social distancing and are stocking up on essentials. 

We're Here to Help

We've put together communication and marketing tactics to help local businesses respond to the Coronavirus disruptions.

Industry Trends

Review useful information on how the Coronavirus is changing the marketing industry.

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Make sure to read our blog to keep up to date on the latest from Makalu Marketing.

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Reach out to Makalu Marketing for help with your marketing.

(650) 260-4870

CONTACT US FOR MARKETING ASSISTANCE

MARKETING
 
STRATEGIES
KEYWORDS
COMMS PLAN
DOING OUR
PART

COMMUNICATION & MARKETING TACTICS

 

Marketing Tactics

Services

Consumers are shifting from In-Store Purchase to Pick-Up and Delivery options. Consider offering these services and update your ad messaging to reflect your offering.

eCommerce

For eCommerce based businesses, update Product Feeds with product availabilty and expected shipping times. 

Local

Local Advertisers may benefit from launching Google's Local Ad Campaigns to reach consumers while they shop from home.

Website

Update your website to reflect updated services.

 

INDUSTRY TRENDS

Overview

With the Coronavirus disruptions in full swing, we have seen rapid changes in many industries that becon broad implications for the economy. As states & counties move to a "shelter in place" model, consumer demand has shifted from in-store purchases to delivery options for many items.

Companies across the US are responding to the disruptions. For example, Amazon is hiring 100,000 new employees (source) to keep up with increased delivery demand. Similar hiring practices have been seen across pizza chains and grocery stores (source). 

As the US pivots to this new reality, we're seeing exciting marketing opportunities arise to bridge the gap between companies and consumers.

Consumer Search Trends

As consumer demand shifts, so does consumers need to find relevant information. Makalu Marketing has analyzed data from Google Trends to bring you examples of how users are using Google.com to find local services.

Grocery Delivery

Food Delivery

Searches over Time

Source: Google Trends

Searches for grocery delivery and food delivery have reached all time highs. Consumer demands are shifting from in-store purchases to delivery options.

Canned Food

Searches over Time

Source: Google Trends

Consumer are stocking up on items with a long shelf life.

Postmates

GrubHub

DoorDash

Uber Eats

Searches over Time

Source: Google Trends

Companies that deliver food are busier than ever. Consumers are not only searching for these companies, but also for local restaurants that offer take-out and delivery services.

Marketing Tactics

As consumer demand shifts during the Coronavirus disruptions, so should your Marketing strategies. Here are a few tactics to consider.

Local Ad Campaigns

Local Ad Campaigns by Google allow you to show ads across the Google Search Network, Maps, YouTube, and the Google Display Network. 

During the Coronavirus disruptions, this is a great option for local businesses looking to promote Take-Out and Delivery services. 

Set up Conversions to track what is most important to your business (i.e. phone calls, store visits, etc.).

Email Marketing

Email is a great opportunity to communicate with your loyal customer base. Make sure to include information on how your business is adapting to the Coronavirus disruptions. Examples include:

  • Changes in store hours

  • Services such as take-out and delivery

  • Promotions

Don't forget to track the performance of your Email Marketing!

Google Search

Use Google.com to get in front of customers that are looking for your services. The great part is there's no guesswork - choose the keywords relevant to your business and create your own ad text. 

Here's a great example for "local grocery delivery."

As the Coronavirus disruptions continue, Makalu Marketing is committed to keeping you updated on relevant industry information.

(650) 260-4870

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