Who We Are
Makalu Marketing is a digital advertising agency that provides results-oriented, technology-driven strategies to promote client success. Our clients are typically businesses that offer products and services to consumers. We also support other digital advertising agencies and their client businesses.
Makalu Marketing values your privacy, and is committed to protecting your personal information. We take reasonable security measures to protect your personal information from misuse or disclosure.
Our Website is designed to inform potential and current clients about the services we provide with the goal of attracting new clients.
Contact Information You Provide Us
Users of Makalu Marketing’s Website are given the opportunity to provide contact information so that Makalu Marketing can follow-up to explain Makalu Marketing’s services and answer questions. This contact information may include a company name, an individual’s name, telephone number, postal address, email address, and a custom message.
Technologies to Collect Additional Information
Makalu Marketing and its Website manager use various technologies, including Cookies, to collect additional information. Cookies are small data files stored in your computer memory that help us understand how you use our Website. We may collect information such as your time of visit, domain name, IP address, browser type, access times, pages viewed and your preferences based on your site activity.
Makalu Marketing also uses Google Analytics and a CRM (Customer Relationship Management) system to collect Website user information to assist us in understanding how best to present information to potential clients. These technologies assist us in the collection and viewing of information such as the status of business leads, phone call recordings and transcriptions, SMS information, a user’s location, IP address, and contact information.
An explanation of how Google collects and processes data can be found by following this link.
Use of Your Information
We may use the contact information that we collect from our Website visitors to respond to requests for information regarding Makalu Marketing’s services, to respond to meeting requests to discuss our services, or to respond to any other questions or requests you may send us through our Website.
The additional information we collect is used to understand how you use our Website in order to assist us in improving your experience. This includes analyzing the Website’s use to give us the ability to better present information about Makalu Marketing and its services.
Retention of Your Information
Makalu Marketing retains the contact information for parties that have expressed interest in retaining Makalu Marketing as a service provider. If there is an ongoing dialogue with the party, or we have developed an understanding of their potential need for services, Makalu Marketing retains the contact information and any other information collected via our CRM and Cookies. If there is no ongoing dialogue, we will typically delete the information after three years.
If the party retains Makalu Marketing as a service provider, we retain their information as long as they are active as a client. When we complete our work as a service provider, we will retain information on its work with that client as long as needed to meet its record retention obligations for accounting, tax, legal and other matters.
Google Analytics data is kept for 26 months for sales, marketing, and Website performance purposes.
We may share personal information collected from our Website with our employees, contractors, and third party vendors which need access to the information to work on our behalf. We may also share your information if it is required for us to comply with laws or regulations, or as part of a legal process. Except to the extent California law treats services that help deliver interest-based ads as a “sale” of Personal Information, we do not sell, rent, or otherwise make Personal Information commercially available to any third party and we do not share your Personal Information with unaffiliated third parties for promotional or advertising purposes.
Makalu Marketing uses digital advertising to promote its services, and we manage our own promotional advertising. We use third parties such as Google and Facebook to post advertisements across the internet for marketing purposes.
An explanation of how you can control the information collected by Google can be found by following this link.
Makalu Marketing Acts as a Service Provider
Makalu Marketing’s clients have their own privacy policies and are responsible for compliance with privacy laws and regulations. We receive direction from our clients as to how to best support compliance with each client’s privacy policies. That is, we follow the direction of our clients to ensure protection of their confidential information, including the protection of the personal information of the client’s consumers.
Makalu Marketing’s clients are responsible for managing the relationships with their customers including meeting the needs of their customers in managing their personal information. We support, and take direction from, our clients in order to assist clients in managing their customer personal information. For example, if a customer seeks to have its personal information deleted from the client’s records, Makalu Marketing may be asked to assist in deleting this information from the client’s records.
Last updated 2.24.2021