MOVE FORWARD WITH MAKALU MARKETING

EXPERTISE TO DELIVER

Digital advertising is a complex world. With a host of different tools, advertising platforms, and shifting consumer interests, defining the right strategy is complicated. Let our experts help create and implement the right strategy for your business.

Makalu Marketing is a Digital Marketing Agency based in California. We work closely with companies to focus on driving sustainable profit. With expertise in advertising channels such as Google Search & Display, YouTube, Facebook, and Amazon, Makalu Marketing makes things easy by creating and executing customized advertising strategies that align with your business.

HELPING YOU STAY AHEAD

Our team starts with a needs assessment that focuses on understanding your business and advertising goals. These goals are translated into an advertising strategy, whether it be selling products, creating leads, or expanding brand awareness.

To reach your goals, our team incorporates several channels into each strategy. These include Paid Search, Paid Social, Performance Display, eCommerce, and Branding.

Makalu Marketing also helps strengthen your business beyond digital advertising. With a user-friendly website and the proper measurement techniques, Makalu Marketing can lay the framework for your online presence.

Direct Response

Direct Response is essential for any digital marketing campaign.

Whether it be Paid Search, Performance Display, Paid Social, or eCommerce, we're here to deliver.

Branding

Branding solidifies your company's message and creates a pipeline of new customers.

Our team partners to create a strong brand message and delivers across digital platforms such as YouTube and Display.

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Web design

Websites are the modern day Brick-and-Mortar store - they are the backbone of your online presence.

Customers depend on fast and intuitive sites. Makalu Marketing is here to create a website that delights.

Measurement

Measurement is key to driving additional profit for your business.

Makalu Marketing takes a hands-on, data-driven optimization approach to all of our digital channels.

WHAT WE DO

ASSESSMENT

Makalu Marketing starts every relationship with an open conversation about your business. We’re looking to learn about your core strengths and marketing goals. By better understanding your business, we can build a customized strategy that fits with your brand.

STRATEGY DEVELOPMENT

After the assessment, we translate the learnings into a marketing strategy. Each strategy is unique to the business and incorporates one or more of our services.

The strategy lays the framework for the development of the marketing campaigns, which includes the account builds, optimization schedule, customized reporting, and the brand message.

Each strategy ties back to our goal of maximizing profit.

ACCOUNT BUILDS

Account Builds are critical to the long term success of any marketing campaign. At this stage, our team builds out the nuts and bolts of each service.

This includes setting up proper tracking, asset creation, campaign builds, audience targeting, budget allocation, customized reporting, and the list goes on.

Once the accounts are ready, we launch!

OPTIMIZATIONS

Proper measurement and data analysis are the keys to ongoing optimizations at Makalu Marketing. We let data guide us to the most profitable areas of the advertising portfolio, and use rigorous testing to ensure no stone is unturned.

Our team champions automation in areas that create client success. Whether it be the use of smart bidding or ad copy solutions, we’ve seen machine learning accelerate campaign performance and free up time for our team to work on what matter most.

STRATEGIC PARTNER

Our goal at Makalu Marketing is to become a strategic partner, not another vendor. We’re willing to ask the tough questions and make bold moves to make your business a success.

Our process is designed around our principles of profit driven marketing, accountable advertising, and transparent reporting. Each strategy is custom built and executed with integrity.

Give us a call to see what Makalu Marketing can do for your business!

THE MAKALU MARKETING PROCESS